Goals & Objectives
We will help you define what the strategy should achieve. The goals and objectives will be specific, measurable, achievable, relevant, and time-bound.
We will identifythe intended recipients of your communication. The target audiences should be well-defined and segmented, and we will ensure that the messaging resonates with them.
We will help to identify and refine the core messages that the strategy aims to communicate to the target audience. The key messages will be tailored to the audience’s needs and should be easily understandable.
We will identify the digital channels that will be used to communicate the key messages. Examples of digital channels include social media, email, websites, search engines, mobile apps, and online advertising.
Tactics & activities
We will outline the specific tactics and activities that will be used to implement the strategy. Tactics and activities may include content creation, social media management, search engine optimization, email marketing, and advertising.
Metrics & measurements
We will identify metrics to measure the success of the strategy. Metrics may include website traffic, social media engagement, email open rates, conversion rates, and revenue.