When it comes to boosting attendance at a scientific event, there are several digital communication strategies that can be effective. Here are some strategies to consider:
Build anticipation with email campaigns
Send out a series of targeted email campaigns leading up to the event, highlighting the key speakers, sessions, and workshops. Use strong visuals and persuasive copy to create excitement and anticipation around the event.
Leverage social media
Create social media posts and ads that promote the event and encourage attendees to register. Use hashtags, visual content, and calls-to-action to engage your audience and generate buzz around the event.
Consider hosting webinars leading up to the event that highlight key speakers or topics. This can help generate interest and encourage attendees to register.
Create an event website
Build a dedicated website for the event that provides detailed information about the schedule, speakers, and workshops. Make it easy for attendees to register and share the event with their networks.
Partner with influencers
Identify key influencers in the scientific community and partner with them to promote the event. This can help reach a wider audience and generate more interest in the event.
Consider offering incentives to attendees, such as discounts, early access to sessions, or exclusive networking opportunities. This can help motivate attendees to register and attend the event.
Follow up with attendees
After the event, follow up with attendees to thank them for attending and gather feedback. Use this feedback to improve future events and continue to engage attendees in your community.